The day any man figures out and codifies the operating manual for women, he will be awarded the Nobel Prize of Male Badassery.

I’m a professional dating coach and former pickup artist, and I admit that even I haven’t discovered the Jedi mind trick that turns women into an open book with a textbook formula that has 100% accuracy.

I could try to paraphrase what they do, but I think they do a fine job explaining it themselves: We believe that most people are perfectly capable of having fulfilling, honest, and open relationships. People all over the world are starting this journey, just like you. It works because there are a set of male behaviors that women are evolutionarily geared to prefer, and all we can do about it as men is to stack the deck in our favor as best as we can so that she invariably chooses us. If he says he is, he is lying to you and trying to swindle your money. Here’s why: Learning pickup artistry is about figuring out what works on most women and using that as a guidebook in dating; there are no magic pills.In other words, female sexual activity is much in demand and has high social value, in contrast to male activity, which is plentiful and easy to come by and therefore worthless.Last fall I stopped talking about the economics of gender, and began talking about the economics of sex. So much can be discussed under the rubric of economics of sex.